Why Tweens Hacking Cosmetics Matters

Posted By sspearman - September 30, 2011

Sci-fi author William Gibson once wrote, “the street finds its own uses for things,” referring to how everyday people have a tendency to hack products for uses in which they weren’t originally intended. The statement has become popular among hackers and sci-fi enthusiasts as a way of describing the new DIY movement driven by online communities and information sharing. This hacker ethic can now be applied to a range of online read more

How Healthcare is Getting More Social

Posted By Ivy Chang - September 29, 2011

Imagine this: you’re sick and doctors tell you it is strep throat.  You get worse over the next few days and post up a photo of yourself along with your symptoms on Facebook.  Soon after, you find out you had a life-threatening disease thanks to the keen eyes of the Facebook community. One mother went through this.  Her son began showing symptoms of strep according to her doctor and when his read more

Lowes’ New Online Service to Change Customer Experiences

Posted By Ivy Chang -

Looking for some home improvements?  Next month, Lowes will be launching a service to cater to your 24/7 home improvement needs based on their new tagline: “Never Stop Improving.” Lowes has introduced a new online tool called “myLowes” that will let users receive personalized information about their home improvement preferences.  It allows customers to create room profiles of their house and virtually experiment with different styles and designs with Lowes products.  read more

New Kindle Could Greatly Expand Tablet Market

Posted By gsteen - September 28, 2011

Today Amazon announced the upcoming release of the new Kindle Fire, an Android-based tablet that will rival Apple’s iPad and cost only $199. Amazon is leaning on its suite of services to make the Fire a unique and impressive user experience; it will come with a free 30-day trial of Amazon Prime, which will bring streaming video to the device. Amazon’s cloud computing services will be used to enhance the speed read more

What If Your Television Ads Could Be As Targeted and Measurable as Your Banner Ads?

Posted By gsteen - September 26, 2011

Now they can be. Internet TV start-up AdRise is launching an advertising platform for set-top boxes such as Roku and Boxee, along with Internet-connected TVs. Not only will AdRise insert advertising into environments where there was none before, but it will make that advertising measurable in a way that TV ads have not been in the past. Implications: You can reach a young, affluent audience with AdRise and measure the effectiveness read more

How Technology Can Help You Avoid Long Lines in Stores

Posted By Ivy Chang - September 22, 2011

You know the feeling of wanting to come home after a long day of work only to realize you need to go to the store to pick up groceries or other things.  When you get to the store, the items you need are scattered all around; finally, as you are about to check out, the lines are backed up along the aisles.  There has to be a way to save read more

How Google is Leading the Way to How We Pay

Posted By Ivy Chang - September 20, 2011

Don’t you hate holding your keys, phone, and an overstuffed wallet in your pocket?  When you sit down, you have to take everything out and hold it; then, run the risk of forgetting something as you are moving about.  Google Wallet is alleviating some of these issues. Google Wallet went live today which will help clean out your wallet from the excessive number of credit cards, gift cards, and loyalty cards.  read more

Digital Screens Turn Boring Signs Into Unforgettable Experiences

Posted By gsteen -

Menus. Yard sale signs. Bulletin boards. Notepads. Mirrors. All things that can be improved upon if replaced by digital screens. Yes, televisions and other digital screens have historically been expensive, not items most businesses can afford to buy in volume or to risk breakage and theft on. But digital screens are becoming cheaper, and fast. A digital signage price tracking study by WireSpring found that screen prices fell 14% in 2010. Flat screen TVs read more

Making Mobile Discounts Work for You

Posted By sspearman - September 18, 2011

In 1887 Asa Candler struck on a brilliant idea. For Coca-Cola to gain mass appeal, people needed to actually try their product. His solution? Hand-written coupons for free bottles of Coca-Cola. Within 20 years, more than 10% of Americans had received a free Coca-Cola. Candler’s handmade legacy is evolving in the mobile mobile. The expansion of mobile discounts provides a new opportunity for marketers to provide frictionless, paperless deals to consumers. In read more

Share Your Holiday Itineraries With Perfect Days App

Posted By Ivy Chang - September 14, 2011

Imagine travelling to a new city. You want to know the best places to eat or to sight-see without having to shuffle through hundreds of search queries on Google. Don't fret -- "Perfect Days" are ahead. British Airways has created a new Facebook application that allows people to share their holiday itineraries with others.  The Perfect Days app lets people create a list filled with their favorite attractions, interests, or sights read more