Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how eReadership is growing, AdWeek is changing the publishing ad model, Google seeks to revolutionize augmented reality, and track the growth of Draw Something and Instagram.
The Rise of eReading
New research from Pew Internet finds that 21% of Americans have read an e-book. Another survey conducted in December 2011 shows that some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone. The increased consumption of digital media will have big marketing implications for the years ahead.
Adweek and Google Test New Ad Format for Publishers
The two companies have formed a new platform for publishers that gives readers free access to content in exchange for answering a simple survey question before unlocking entire articles. As publishers and advertisers look for new monetization models, this ad unit shows potential.
Google Demos Augmented Reality Glasses
Project Glass is an augmented reality (AR) project from Google that embeds AR programs into eyewear. The company is quietly testing the product and released a video this week demoing the potential of the platform. See similar devices to gain recognition as wearable technology continues to edge into the mainstream.
Draw Something Hits 50 Million Downloads
OMGPOP’s Draw Something, a mobile game similar to Pictionary, has hit 50 million downloads. The milestone makes Draw Something the fastest growing original mobile title ever. The mobile social game is a great example of how games are turning into media channels competitive with mainstream media like TV, print, and radio. The game is the first mobile social game to demonstrate the mass appeal of web-based social gaming counterparts like CityVille.
Instagram for Android Launches
Instagram, a popular photo-sharing app with over 30 million registered iPhone users, has now launched on Android. The app was downloaded over 1 million times in its first 24 hours on the Google Play store and expands the reach of Instagram as a platform for brand engagement.