7 out of 10 will switch products if the other product were to support a cause.
As consumers expect engagement from the brands they choose to use, causal marketing has proven to be a successful tactic. Causal marketing has the dual benefits of promoting a business while promoting a worthwhile cause/organization. In addition to the potential for increased brand awareness, sales and perception, causal marketing offers an advantage over the competition and presents an opportunity to attract a new and diversified customer-base who otherwise may not have known about or used your product.
*Ruby is a Senior Research Analyst here at Moxie. When not dorking out on research and data, Ruby is planning to cook her way around the world. Follow her on Twitter: @rubyllfeather.
*Alex Brannon is a sci-fi nerd and a designer at Moxie. New a website comped up or a random movie quote or a lengthy debate about how Breaking Bad is the greatest show ever? Then come on down! Follow him on Twitter: @Alexbrannon.