Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read more to find out why Target will stop selling Kindles, how one of the largest retailers in Korea is working to increase sales during their slowest business hours, and more.
1. Target battles “showrooming” by stopping Kindle sales
In order to combat the “showrooming” practice that encourages shoppers to check out products at physical stores and then buy online at Amazon, Target has now put its foot down and is dropping the Kindle from its stores. Target has already pulled the Kindles from their online site and will begin removing them from the stores in the coming weeks.
2. Emart creates 3D shadow QR code to help increase sales
One of Korea’s largest retailers Emart noticed their sales decreasing drastically during their lunch hours. In order to increase sales during this time, they installed a 3D shadow QR code that could only be scanned between the hours of 12-1PM when the sun and shadow aligned perfectly to reveal a QR code. Customers could scan to receive coupons, shop directly from the app and have the products delivered to their home.
3. Milk, Please crowdsources last minute grocery items
Don’t you hate that moment when you get home from the grocery store and realize you forgot one item? Based out of Italy, Milk, Please is an online crowdsourcing service that helps you with those last minute grocery items. Users can send through a request through the platform and from there, someone who is on the way or already at the store can add your item to their list and drop off the item on their way home.
4. Foursquare partners with OpenTable to offer reservations
With all the new features Foursquare has been rolling out, many of them have been aimed to make Foursquare your number one place to read reviews, check-in, and to get discounts. Now, they have partnered with OpenTable to let users make a reservation to over 15,000 venues across the US with just the click of a button.
5. Win items from Michael Kors’ summer collection with their Mother’s Day campaign
Fashion brand Michael Kors is looking to their Facebook fans to help with their Mother’s Day campaign. “What She Wants” is a contest that allows one person to get an item from his summer collection every day leading up to Mother’s Day. For the first time ever, they have made their contest mobile compatible within the Facebook app knowing that women are often using mobile devices to connect with people.