A McDonald’s franchise in Richardson, Texas, is using a 42-inch touchscreen display as an interactive digital kiosk to display nutritional information about menu items. Customers can customize their meal in four steps (entrée, snacks/sides, beverage, and dessert) and see what the total nutritional information will be. The kiosk offers tips to find a low calorie, balanced meal by making suggestions that, for example, recommend people order water instead of a soda.
Digital kiosks have been gaining popularity with retailers in the past year, and McDonald’s is demonstrating the possibilities for restaurants.
Implications: Digital kiosks present opportunities for customers to interact with your brand in a new way while promoting discovery of new items.