Have you ever wondered what the first tweet from space was? Are you still a little skeptical of the power of a tweet to change a life?
Twitter has launched Stories, a site focused on showcasing the impact of tweets to change lives and document historical moments. The site has pulled together stories from people and brands affected by Twitter, from a man who found a kidney donor to Burberry’s launch of a fashion line.
The product is similar to a site launched by Facebook in 2010, also called Stories.
Implications: To highlight the benefits of your product, you should create a site that gives examples of how it changes lives and has impacted history. Tweets may be 140 characters, but the stories often run deeper. Connect with customers by giving them the chance to tell the deeper stories behind their tweets.
Cultural Macrotrend: Get Real