When to Tweet is a new service that analyzes the activity patterns of followers of any Twitter account, then suggests the best time of day to post tweets for maximum response and engagement. The service can help regular tweeters and brands alike and is an example of the emerging category of social media analytics services which put data to use in order to help users optimize their social activity.
Implications: Any brand could benefit from this tool, but those that want to achieve maximum benefit should consider services that will offer more depth and cross-platform integration, which come at a price but offer a significant pay off in terms of better performance in the social space. Social media accounts are free, but investing in quality tools and skilled staff expand the ability of the brand to take full advantage of the opportunities they offer.
Cultural Macrotrend: Technomorphing