Shock jock Howard Stern, self-proclaimed “King of All Media,” was king for a day on Twitter over the weekend. His 1997 autobiographical film, Private Parts, made it to Twitter’s top trends list on Saturday as Stern live-tweeted commentary on the film while it aired on HBO. Live commentary on broadcasts is something that Twitter’s executives have been promoting for a long time, and Stern seems to have done it right. Either way, the 14-year-old film received more attention than it has in years, and Stern’s tweet-by-tweet commentary will serve as a solid example of how Hollywood should be using social media.
Implications: Conversations around live events and broadcasts occur all the time on social media sites like Twitter. Marketers looking to build stronger relationships with social media users will need to start looking to provide their own live commentary as a way of “joining the conversation.” Stern’s rise to the top of Twitter’s trends is a testament to the influence that active participation in social media can build.
Cultural Macrotrends: Memory Marketing, Hyperlife