SNAP, which stands for “Social Network Appreciation Platform,” is a startup that aims to merge merchants’ existing loyalty rewards programs with customer social graphs to create a mutually-beneficial experience. The product works like this: dedicated customers use their existing loyalty cards at their favorite shops. With the completion of the transaction then comes an automated activity notification on Facebook, Twitter and/or FourSquare. Participants may then receive rewards such as badges or discounts for their business. The technology allows for customers to merit a gold status at shops they love. The platform also allows for broader campaigns through partnerships between companies, which would allow such establishments as gyms and health food retailers to team up.
Implications: This is a simple way to get people back through the door into the store. The automated process makes participating simple and desirable for customers, and in-depth analytics and support for various types of campaigns will allow brands to give back in the most appropriate way possible.
Cultural Macrotrend: Dollars and Sense, Merit Badges