For years, Redbox has been flying high with DVD kiosks that offered cut-rate movie rentals for $1 a day. But Redbox might want to launch a digital rental service soon, before it sees its DVD kiosk business affected by Netflix and other services that allow consumers to rent and purchase movies from the comfort of their own homes.
Implications: Netflix is setting the standard for other entertainment companies who are scrambling to keep up with this continually growing giant. The steps Netflix takes may set the precedents for this area of the entertainment industry.
Cultural Macrotrend: Free Agent